Positioning, reputational risk, channel selection, media relations, personal branding, launch preparation, or a difficult public situation.
pr
PR Consulting
PR consulting is a work format for companies and public figures who need an external view and practical solutions without outsourcing PR. The service is suitable in situations where communications are already in progress, but do not give the expected result or require adjustment.
Unlike project PR, PR consulting focuses on analysis, recommendations and process customization. The client receives clear guidelines: what exactly needs to be changed, what actions to strengthen, and how to build further communications.
Unlike project PR, PR consulting focuses on analysis, recommendations and process customization. The client receives clear guidelines: what exactly needs to be changed, what actions to strengthen, and how to build further communications.
When PR Consulting Is Needed
PR consulting is relevant if:
- the team works with PR independently, but faces limitations;
- there is no holistic understanding of how to connect PR with business objectives;
- reputational risks or controversial news stories arise;
- an independent assessment of current PR activities is required;
- Need targeted PR consultation on a specific issue.
What PR Consulting Includes
The work begins with an analysis of the current situation: goals, channels, messages and communication logic. The compliance of PR activities with real business objectives and public positioning is assessed.
Next, recommendations are formed: what to adjust, what actions to abandon, and what tools to use next. PR consultation may concern strategy, reputation, work with the media, personal brand or anti-crisis scenarios.
Next, recommendations are formed: what to adjust, what actions to abandon, and what tools to use next. PR consultation may concern strategy, reputation, work with the media, personal brand or anti-crisis scenarios.
How We Work
PR consulting is structured as a series of meetings or working sessions with mandatory recording of conclusions and recommendations. This format allows you to deeply analyze the situation, ask clarifying questions and adapt solutions to the real limitations of the team, rather than an abstract model.
Additionally, based on the results of consultations, the client receives a structured summary with priorities, possible action scenarios and recommendations for further work with communications, which simplifies the implementation of solutions within the team.
Additionally, based on the results of consultations, the client receives a structured summary with priorities, possible action scenarios and recommendations for further work with communications, which simplifies the implementation of solutions within the team.
Client Outcomes
- Understanding the strengths and weaknesses of PR
- Clear recommendations without overload
- Saving resources and time
- Structured vision of next steps
PR Pricing
Transparent PR & Media Relations Packages
Systematic brand outreach, media placements, reputation management
PR Lite
Expert positioning & media columns
$2,500 / mo
- ✓ 3–4 expert articles/month
- ✓ Editor outreach & pitching
- ✓ Media commentary placements
PR Full
Full press office — 8+ publications/mo
$4,500 / mo
- ✓ 8+ top-tier media placements
- ✓ TV, radio & podcast appearances
- ✓ Dedicated PR Director
360° Strategy
Full communications & SERM
from $6,000
- ✓ Brand Positioning Strategy
- ✓ SERM & Reputation Cleanup
- ✓ Influencer & Event PR
Frequently Asked Questions
We collect background information and review available materials so the meeting is not spent reading your website aloud. The level of pre-work depends on the chosen format.
Clear conclusions, priorities, and recommendations. In an extended format, we can also prepare a written action plan, next steps, or a review of specific materials.
Yes. Leaders, marketing, PR, sales, and other relevant colleagues can take part when their involvement is necessary for decisions.
Yes. We can act as an external expert, audit the current approach, review a strategy, solve a specific issue, or strengthen the internal team.
Get in Touch
Our clients trust us to deliver real results.