Corporate PR

Corporate PR is about how a company talks to people: inside the team and outside - with partners, clients and the market. This affects the reputation as much as the product and service.

The format is needed when it is important to manage a brand not with one-time news, but with a system: what you promise, how you make decisions, how you answer questions and conflict situations. The main thing is values, rules of communication and a uniform tone of voice. Then messages do not fall apart, but maintain one line and build trust.

Corporate PR includes diagnostics of communications: what and how the company says internally and externally. We look at internal channels, key messages and interaction formats, check how values ​​are transmitted and how they are read by different audiences.

Based on the results, we collect recommendations and solutions: we set up internal communications, update corporate content, help with positioning management and supporting key initiatives. If necessary, we divide types of communications by audience and select optimal formats for each.

The work can be carried out as a project or as support. We plan and conduct corporate events, information campaigns and internal initiatives to build trust and make the rules of the game clearer within the company. We tie all actions to business goals and real processes.

• Managed company image, without “different voices”
• Stronger corporate culture
• Coordinated internal and external communications
• More trust from employees and partners
• Changes take place more calmly, without unnecessary reputational risks

Corporate PR is needed by companies that consider reputation an asset and want to manage it in their work, and not remember it in a crisis. This is especially important during periods of growth and transformation.